With the Internet becoming a more and more competitive arena for businesses, new channels are constantly being explored to build brand recognition. One effective strategy is the rapid rise of online video marketing, which is used to promote both products and services.
- Using video to help sell your product or service is a highly effective way of increasing traffic to your business website. With popular video hosting sites such as YouTube and Vimeo, online videos are also effectively used in viral marketing.
There are several key benefits to creating a business marketing video. Primarily, video is a powerful format when making a sales pitch. Aside from being engaging, video adds a personable approach to selling rather than reading a product’s marketing text. With video, you can tug at your customers’ heartstrings and use your charm to win over people’s trust – something not as easy to achieve in print.
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