Having a professional-looking agent website is important because they are the first impression a potential client will have of you.  It will also help them decide if you are the right agent they should do business with.  Here are 6 web elements you don’t want on your real estate site.     Unprofessional portraits. Having a professional profile photo on your website is expected.  After all, you represent your business’s image, so have your photo taken by a professional photographer.