Category Archives: Video Marketing

Shoestring Marketing Tips for Small Businesses

Internet marketing allows businesses of all sizes, no matter how small, to be able to promote themselves online. And it’s a good thing ┬áthat today’s ads are not just limited to huge billboards, TV commercials and other expensive campaigns.┬áHere are some quick tips so that you can get your startup or small business website effectively promoted: 1. Got a website? Then know the language. You may have heard all the acronyms: SEO, SEM, SMM, PPC, and the list just goes on and on. But what do they really mean? Search Engine Optimization (SEO), as a whole, is the process of […]

2012 Internet Marketing Resolutions for Small Businesses

In the recently concluded PubCon Las Vegas 2011, the premier social media expo, Google engineer Matt Cutts recognized 3 areas online marketers like you should focus on this 2012. Cutts called it SoLoMo: Social, Local and Mobile. This umbrella term encompass a number of effective internet marketing trends that may propel your business this year and beyond.   1. Facebook shouldn’t be ignored, period. Separate your company fan page your personal profile. A fan page allows for better customization and a professional-looking page could also be one your company’s selling points. So build a great-looking landing page and get people […]

Tips for Creating an Effective Marketing Video for your Business Website

With the Internet becoming a more and more competitive arena for businesses, new channels are constantly being explored to build brand recognition. One effective strategy is the rapid rise of online video marketing, which is used to promote both products and services. Using video to help sell your product or service is a highly effective way of increasing traffic to your business website. With popular video hosting sites such as YouTube and Vimeo, online videos are also effectively used in viral marketing. There are several key benefits to creating a business marketing video. Primarily, video is a powerful format when […]

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