Author Archives: AgentImage

Wikipedia Might Just Be Your New Best friend for Inbound Traffic

One of the most interesting aspects about real estate marketing is the continuous trial and error methods applied and tested. Campaigns for real estate marketing can share the same structure but will always differ. It would be like having two bridges, following the same design but have different paths, textures and bridge-users. This is the reason why there are many marketers who have tried other techniques and strategies to increase the traffic flowing into their landing pages or contents. Have you ever considered using alternative sources of traffic? Wikipedia for example is a good source of inbound traffic.

Should You Be Filing your own Tax or Hire a CPA?

Minding your business’s books can be very time consuming and not to mention confusing. It’s that exact reason why there are hundreds of accountants working on your taxes to help you focus on the more pressing matter, making more money for your business. But there will always come a time when you find yourself in a crossroad. One path will be free of CPAs and the other the path of continuous dependence on them. Here are a few pros and cons to help you decide.

Tips for Creating an Effective Marketing Video for your Business Website

With the Internet becoming a more and more competitive arena for businesses, new channels are constantly being explored to build brand recognition. One effective strategy is the rapid rise of online video marketing, which is used to promote both products and services. Using video to help sell your product or service is a highly effective way of increasing traffic to your business website. With popular video hosting sites such as YouTube and Vimeo, online videos are also effectively used in viral marketing. There are several key benefits to creating a business marketing video. Primarily, video is a powerful format when […]

Delivering Customer Service in a Social Media World

Social media has now become an integral part of internet marketing. No longer limited to business branding and promotion, it is now also a well-utilized  channel  for customer service. The great thing about using social sites to reach your customers is that you don’t need to be a corporate giant to gain exposure. Marsha Collier, author of The Ultimate Online Customer Service Guide, believes that small businesses are better equipped to gain more from social media. Given their size, it’s easier for them to focus on their customers and communicate with them.  To stay in the lead, every kind of […]

Rethinking the Design of Your Business Website

Given the fact that people have already been on the internet for a long time and have looked at thousands of websites, they can easily tell if one is good or not. Not mentioning the fact that when it comes to choices available online, the consumer’s options are literally endless. Your small business website is one way of tapping into your customers’ psyche and it is important to understand how good business web design affects consumer behavior. It only takes seconds for the mind to form an opinion if your website is worth people’s browsing time so learn how to […]

Tips for Effective Landing Page Design

A poorly-designed landing page can ruin your marketing efforts in an instant, which would be a pity considering you’ve managed to convince people to go that far into your business website. Having an effective internet marketing plan that succeeds in getting potential clients involves having a well-thought out landing page that is both appealing and convincing. Follow these simple tips to make sure your landing page works for you rather than against you: Keep it Short and Sweet – Once your visitors are on your landing page, give them clear and simple directions. Icon links usually work best for this […]

Essential Features on Your eCommerce Website

Following up on last week’s post on “Reach Out to International Markets with Your Ecommerce Website,” here are 10 practical tips to help you on your way to reaping the rewards of eCommerce for your small business. Good eCommerce web design is all about thinking what your customer’s needs are and anticipating what they will look for when they visit your site. To maximize the chances of converting visits to sales, there are several features you should have that will make the process smooth and efficient for everyone. Search Field – This is the first thing visitors will look for […]

Reach Out to International Markets with Your Ecommerce Website

For the past decade, e-commerce has been making its mark on the web. More and more entrepreneurs are setting up business websites that not only promote their products but also allow consumers to purchase online from anywhere in the world. Nowadays, all it takes is a payment gateway and shipping address for companies of all sizes to increase their revenue and grow their business without having to spend heavily on traditional marketing and advertising. If you are considering upgrading your small business website to accommodate eCommerce, there are a few things you’ll need to understand in order to make it […]

Writing a Winning Press Release for Your Small Business

Whether you’re a multi-national business giant or an entrepreneur single-handedly running a small business, the benefits of an effective press release for your company are undeniable. Unlike common advertising where consumers have grown wary and desensitized, people tend to be more trusting of information from an official press release as this is regarded as more credible. What’s more, press releases play a big role in search engine optimization, since you are at liberty to throw in keyword rich phrases that consumers are likely to search for. For a press release to be effective, it must be well thought out and […]

Why Every Small Business Should be Blogging

Blogging has evolved from just an individual’s online commentary to a corporate must-have tool that almost every business giant is taking advantage of. Small businesses are not excluded from the benefits of blogging and studies have shown that more and more entrepreneurs have joined the bandwagon and realized the importance of creating a blog. Whether your small business is just starting out or has already carved a name for itself, one thing is for sure: having a blog on your small business website offers many benefits to your product or service and generates consumer interest resulting in added brand awareness. […]

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