With the Internet becoming a more and more competitive arena for businesses, new channels are constantly being explored to build brand recognition. One effective strategy is the rapid rise of online video marketing, which is used to promote both products and services.
- Using video to help sell your product or service is a highly effective way of increasing traffic to your business website. With popular video hosting sites such as YouTube and Vimeo, online videos are also effectively used in viral marketing.
There are several key benefits to creating a business marketing video. Primarily, video is a powerful format when making a sales pitch. Aside from being engaging, video adds a personable approach to selling rather than reading a product’s marketing text. With video, you can tug at your customers’ heartstrings and use your charm to win over people’s trust – something not as easy to achieve in print.
- Also, with the number of online scams and fraudulent transactions on the rise, consumers are rightfully wary of doing business on the web, unless you can convince them of your company’s credibility. With most people always in a rush while browsing, video is a powerful tool to attract their attention before they navigate away from your page.
- Of course, it goes without saying that the quality of your video has to be up to par. One that is poorly made will have a negative impact on the image of your company. You can create an effective marketing video by following a few tips:
Know your product by heart – Layout the essentials of what you are selling before your shoot. Your delivery will appear more convincing if you speak in a relaxed, casual manner rather than adhering to a stiff script. Be natural, smile and don’t overwhelm people with too much detail.
Use the best lighting – It’s amazing how proper lighting makes a world of difference, so you use it in your favor. If you’re selling a product, make sure to showcase them using the best angles. A professional videographer will certainly make this an easy task.
Call to action – Promote your brand and let people remember it. Always end your video with a next step so your viewer can act on it immediately. If you want people to call for more information, give out your contact number and end it with a statement like “call us now to learn more”. You may also promote your business website or invite people to your company fan page.
Posted on June 23, 2011 by