Category Archives: Social Media Marketing

Shoestring Marketing Tips for Small Businesses

Internet marketing allows businesses of all sizes, no matter how small, to be able to promote themselves online. And it’s a good thing  that today’s ads are not just limited to huge billboards, TV commercials and other expensive campaigns. Here are some quick tips so that you can get your startup or small business website effectively promoted: 1. Got a website? Then know the language. You may have heard all the acronyms: SEO, SEM, SMM, PPC, and the list just goes on and on. But what do they really mean? Search Engine Optimization (SEO), as a whole, is the process of […]

Promote Your Business Website on Google+

While most businesses now have online stores or business websites, there are many who still haven’t embraced social media to the fullest. If you already have a Facebook fan page for your small business, why not add your Google+ page next. Like Facebook, Google+ allows you to post and share photos, videos, messages, and other information of value to your customers and circle of virtual friends. Create a Page To setup your own Google+ page, you must have a Google Account so register one if you don’t. Once logged in you can now create your Google+ page. Showcase Yourself Sign […]

2012 Internet Marketing Resolutions for Small Businesses

In the recently concluded PubCon Las Vegas 2011, the premier social media expo, Google engineer Matt Cutts recognized 3 areas online marketers like you should focus on this 2012. Cutts called it SoLoMo: Social, Local and Mobile. This umbrella term encompass a number of effective internet marketing trends that may propel your business this year and beyond.   1. Facebook shouldn’t be ignored, period. Separate your company fan page your personal profile. A fan page allows for better customization and a professional-looking page could also be one your company’s selling points. So build a great-looking landing page and get people […]

Delivering Customer Service in a Social Media World

Social media has now become an integral part of internet marketing. No longer limited to business branding and promotion, it is now also a well-utilized  channel  for customer service. The great thing about using social sites to reach your customers is that you don’t need to be a corporate giant to gain exposure. Marsha Collier, author of The Ultimate Online Customer Service Guide, believes that small businesses are better equipped to gain more from social media. Given their size, it’s easier for them to focus on their customers and communicate with them.  To stay in the lead, every kind of […]

Why Every Small Business Should be Blogging

Blogging has evolved from just an individual’s online commentary to a corporate must-have tool that almost every business giant is taking advantage of. Small businesses are not excluded from the benefits of blogging and studies have shown that more and more entrepreneurs have joined the bandwagon and realized the importance of creating a blog. Whether your small business is just starting out or has already carved a name for itself, one thing is for sure: having a blog on your small business website offers many benefits to your product or service and generates consumer interest resulting in added brand awareness. […]

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