Internet marketing allows businesses of all sizes, no matter how small, to be able to promote themselves online. And it’s a good thing  that today’s ads are not just limited to huge billboards, TV commercials and other expensive campaigns. Here are some quick tips so that you can get your startup or small business website effectively promoted:

1. Got a website? Then know the language.

  • You may have heard all the acronyms: SEO, SEM, SMM, PPC, and the list just goes on and on. But what do they really mean?
  • Search Engine Optimization (SEO), as a whole, is the process of making a site and its content highly relevant for both search engines and searchers. The goal is to  get your website on top of organic (unpaid) search results people search for you or your industry. This is usually done by regularly adding genuine content, blog posts, media (photos and videos) that are properly tagged or optimized with relevant key phrases.
  • Search Engine Marketing (SEM) , sometimes termed Pay-Per-Click (PPC) advertising, also aims to improve your site’s position in search engine results. Effective SEM always includes both SEO and search advertising, or paid search. An example is using Google AdWords to promote a keyword-optimized site.
  • Social Media Marketing (SMM) is the use of Facebook, Twitter, LinkedIn, YouTube and other social media sites to create maximum visibility for your website and company. Through content sharing, your status updates, promos, events and posts can be distributed on your entire social  network.

2. Maximize your social media marketing.

  • Custom landing page. This is your company page’s teaser and what first-time visitors will first see when they click your fan page.
  • Detailed profile page. Your profile should contain all the information that your visitor will need. It should have your company logo, contact number, email, store hours, address, company description, a sneak peek of your latest promos and events, photos and videos.
  • Regular and scheduled posts. Social media is a bottomless source of information. To maintain your presence on your network’s daily feed, schedule your status updates and tweets. However, avoid flooding and irrelevant, multiple posts within the same day.

3. Follow the 3 Cs.

  • Commitment. As with anything and everything, it is important to give your 100% in what you do, especially if the work is something you love.
  • Consistency. Your customers should realize that you are reliable and trustworthy.  By being consistent, you can maintain online visibility and establish rapport with your customers and prospects.
  • Customer-focused. The age-old adage “customer is king” still holds true despite the innovations in technology and the way we market our businesses. Know what your customers want and modify your strategies according to their needs.

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Posted on January 31, 2012 by Eve

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