Branding your business with content is just as important as creating a brand image for yourself or your company. In the same way a company brand builds trust and credibility, branding your small business website with content demonstrates to your prospects that your product matches their needs.
What sets you apart from the competition? What are your unique features? Do you provide a personal touch to your service or are you more known for being a no-nonsense hotshot that delivers quick results? The Design People offers practical tips and pointers on how interesting and effective content can do wonders for your business:
Avoid hard sell copy – It may seem like stating the obvious, but honesty and clarity are always better than sales pitches. Tell your potential customers what information they will need before ordering. Spell out what it is about your customer service that makes you special. And whenever possible, post specific testimonials or statistics about your product or service that sets you apart from the competition. Your potential customers will appreciate your transparency over generic hyperbole that anybody can lay claim to.
Capitalize on your strengths – Knowing what your company does best is your key selling point to make your stand out in a saturated market. If you are unsure of what your strengths are, perform some research on the competition and see where your services are superior to theirs. Without knowing it, you might be the only business in the area that offers a specific product or service. Above all, your content should highlight this aspect of your business.
Make your content consistent with your image – Presenting yourself as a company online isn’t as easy as it would be in the real world. First of all, you don’t have the luxury of body language and eye contact – crucial when earning a potential customer’s trust. Instead, you need to convince your prospects that you are suitable for their needs through attention-grabbing copy and impressive factual information. Use simple sales pitches to which they can relate and include personal statements about your experiences with a product.
Make yourself an authority – The best way to build trust with your site visitors is to make yourself an authority for what you do. Choose a great website design to build trust. Prove to search engines that your site deserves to be placed in the coveted natural rankings by adding unique, relevant content that is informational and captivating. You will entice visitors to come back for more and even pass around your information to their friends, family and colleagues. Invest on great website content and your business website will work for you.
Find ways to drive people to your website – A common misconception with having a website is that people will flock to it automatically. Each site needs a well-planned internet marketing strategy that includes driving people to your small business website. Realize that an effective strategy takes time and more often than not, money as well, but is definitely an effort that positively pays off in the end.
Always remember that your website content is your key to prospective customer patronage. For more information on how to get the best business website, contact our web specialists at 800.850.7707 or sign-up for a Free Consultation.
Posted on January 3, 2011 by