Blogging has evolved from just an individual’s online commentary to a corporate must-have tool that almost every business giant is taking advantage of. Small businesses are not excluded from the benefits of blogging and studies have shown that more and more entrepreneurs have joined the bandwagon and realized the importance of creating a blog. Whether your small business is just starting out or has already carved a name for itself, one thing is for sure: having a blog on your small business website offers many benefits to your product or service and generates consumer interest resulting in added brand awareness. […]

Branding your business with content is just as important as creating a brand image for yourself or your company. In the same way a company brand builds trust and credibility, branding your small business website with content demonstrates to your prospects that your product matches their needs. What sets you apart from the competition? What are your unique features? Do you provide a personal touch to your service or are you more known for being a no-nonsense hotshot that delivers quick results? The Design People offers practical tips and pointers on how interesting and effective content can do wonders for […]

Before hiring someone to design your business website, there are several factors you need to take into consideration. Coming up with a beautiful website that is both functional and efficient requires good communication between you as the client and your web designer. If you are ready to hire a designer to do your website, consider both aesthetics and functionality before signing that contract. These questions will help you determine if you are on the right track: Qualifications and skills? – Before you hire somebody, know what it is you want from your business website. Will it be a basic website […]