Internet marketing allows businesses of all sizes, no matter how small, to be able to promote themselves online. And it’s a good thing  that today’s ads are not just limited to huge billboards, TV commercials and other expensive campaigns. Here are some quick tips so that you can get your startup or small business website effectively promoted: 1. Got a website? Then know the language. You may have heard all the acronyms: SEO, SEM, SMM, PPC, and the list just goes on and on. But what do they really mean? Search Engine Optimization (SEO), as a whole, is the process of […]

In the recently concluded PubCon Las Vegas 2011, the premier social media expo, Google engineer Matt Cutts recognized 3 areas online marketers like you should focus on this 2012. Cutts called it SoLoMo: Social, Local and Mobile. This umbrella term encompass a number of effective internet marketing trends that may propel your business this year and beyond.   1. Facebook shouldn’t be ignored, period. Separate your company fan page your personal profile. A fan page allows for better customization and a professional-looking page could also be one your company’s selling points. So build a great-looking landing page and get people […]

In a social world where just about anything has become shareable, people love to talk about great deals and services both online and offline —from excellent restaurants to the hottest product or the latest online exclusive. In an October 2011 study by Word of Mouth Marketing Association (WOMMA), survey shows that the typical American drops specific brand names about 60 times in a conversation, may it be online or offline. This is one of the principles behind word of mouth marketing-a common strategy of start-ups, local entrepreneurs, and small businesses. The Association defines word of mouth marketing as any business […]