Researchers have discovered that negative reviews make businesses seem credible and can increase exposure to positive reviews as well.      

Besides the large companies and retailers, most website designs are bad-looking and ineffective.  There are a great deal of reasons as to why this is so, but listed below are the 5 most common reasons why ugly websites exist.   1. The Do-It-Yourself Mentality. Just because some people have a basic understanding of codes and know basic color combinations, they think it’s easy to design a website. The problem is that these designs lack a touch of professionalism and more often than not, would contain excessive elements.