Although there are many factors that contribute to how and what people buy online, Color remains one of the strongest and most persuasive visual cues. Web and graphic designers depend on a set color scheme for each of their designs. Color is laid out not only to set out an overall mood for your site, but also to influence your site visitors to do certain actions like view, read, click or purchase. Here are some quick tips before deciding what color scheme to go with for your business website or online store: 1. Know your target market. Identify your target […]