Social media has now become an integral part of internet marketing. No longer limited to business branding and promotion, it is now also a well-utilized  channel  for customer service. The great thing about using social sites to reach your customers is that you don’t need to be a corporate giant to gain exposure. Marsha Collier, author of The Ultimate Online Customer Service Guide, believes that small businesses are better equipped to gain more from social media. Given their size, it’s easier for them to focus on their customers and communicate with them.  To stay in the lead, every kind of […]