Best practice tip: Write for humans, not solely for search engines.   Site readability is a must when you have a website. Studies have shown that web readers don’t read everything on a page and that we consume content by skimming through chunks of text. As you would have on a physical store, customer experience is key to good business, and your business website should be user-friendly as you can make it. Aside from having search engine-optimized content, you also need to have readable typography, concise text and supporting images on your page.  Some tips: Text contrast. If you have […]