A poorly-designed landing page can ruin your marketing efforts in an instant, which would be a pity considering you’ve managed to convince people to go that far into your business website. Having an effective internet marketing plan that succeeds in getting potential clients involves having a well-thought out landing page that is both appealing and convincing. Follow these simple tips to make sure your landing page works for you rather than against you:

1. Keep it Short and Sweet – Once your visitors are on your landing page, give them clear and simple directions. Icon links usually work best for this purpose, accompanied by a short call to action of no more than five words, such as “Show me my report”. Cut to the chase and give them what you promised them.
2. Don’t Be Pushy – Nothing could be worse than overwhelming people with additional questions and hard to read text – a surefire way to turn them off completely. The reason they have arrived at your landing page is because they are interested in what you have to offer. Don’t intimidate them with 20 questions and demand them to answer yes to everything. Instead, explain the benefits they will get when they sign up and show them what you can do for them in the long run.
3. Easy to Read Text – Keep your copy simple and easy to read. Nothing could be more off-putting than lengthy text on a landing page. All it should do is convince the reader to complete the final part of a process – and that usually only entails them signing up for something. Make sure the text is large enough for everyone to read. Ideally, you want to use 12 points at the very least, and stick to standard fonts at all times.
4. Keep your Links to a Minimum – There is always the temptation to spruce up your landing page with more features of your site with a scattering of links to accompany it. Since web users have a very short attention span, you want to keep them focused on your landing page and just lead them where you need them to be. Resist the urge to overload them with more information and confusing links as this will only delay the decision-making process or ruin it altogether.
5. Promote Yourself Wisely – Show off the feathers in your cap in your website’s “About” page and leave it there. Chances are your visitors have already read that, so don’t bore them by repeating all of it in your landing page. Your sole goal at this stage is to find leads and hopefully create a conversion. Keep your eye on the ball and who knows, you might have just earned yourself a new client before you know it.

Always remember that your website content is key to prospective customer patronage so use it to your advantage. If you need more information on how to get the best business website, contact our web specialists at 800.850.7707 or sign-up for a Free Consultation.

Posted on February 28, 2011 by Eve

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